You never get a second chance to make a first impression, so don’t treat your product packaging as an afterthought. Start the discussion early in your project so your packaging design not only keeps your product in pristine condition in transit, but looks amazing on retail shelf and creates an impactful product reveal experience.
Initially Polaris left the packaging design to the product assembly company. The product and accessories were packed into little boxes and complicated inserts of folded cardboard. Our packaging department helped them redesign a solution based on formed pulp, which not only looks great, but has a nice tactile quality, has embossed branding, and is fully recyclable.
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