sunSmudg

Compact Sunscreen Applicator & Packaging

Challenge: To design eco-friendly, user-friendly packaging for a new and novel compact sunscreen applicator.

Insight: Eco-friendly packaging doesn't have to be ugly. Using recycled materials, minimising packaging parts and eliminating adhesives, the packaging could still show-off the product and be easy to use.

Result: The frustration-free PET packaging maximises product visibility. A printed perimeter offers instructions, and the tear-away tab makes it easy to separate materials for recycling.