The Outerspace Big Idea event was a sell-out and an inspiring night of conversation and sharing experiences in the product development space.
Nothing beats face-to-face conversation. Start-ups and entrepreneurs from Melbourne’s innovation ecosystem compared notes and shared their ups and downs.
From medtech to agritech, ideas in new territories and disruptive technologies, the future is an exciting and challenging place.
Mike Denham, Outerspace Creative Team Lead presented the processes and pathways to successful products including “rocky roads and camel humps” and identifying the real problems your idea is solving.
Dave McAuld founder of start-up company Fusion Guitars talked candidly about the realities of crowd funding, manufacturing, lead-times and the highs and lows of creating and launching new products.
Targeted marketing campaigns and the importance of building loyal followers on social media was also noted. Dave finished his presentation with a song.
The first in a series of events at Outerspace, we look forward to sharing more with you again in the next couple of months. Watch this space!