Concept Development & Innovation

Concept development is about combining your project brief, market research, user insights & aspirations with creative problem-solving techniques to invent new ways of doing things. This is where we unlock the possibilities of what a product could be to reach its full potential. Our project teams combine engineers and designers to ensure that solutions work and are a delight to use.

On the Polaris SoundShield project, we used brainstorming and role playing to imagine better ways for contact centre staff to use new tools to excel at their jobs. This is where new product formats were imagined that could solve common problems while making the customer contact experience more enjoyable.